The Couture Milwaukee, WI
  • $M

    HIT Investment

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    Total Development Cost

  • Units of housing

  • Hours of Union Construction Work Generated

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    Tax revenue generated

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    Total economic benefit

“We are pleased to be working on another HIT project in Milwaukee. The Couture will create many family supporting career apprenticeship opportunities, continue to provide good union jobs and generate economic development for the city as we recover from the pandemic.” —Dan Bukiewicz, President, Milwaukee Building & Constructions Trades Council, AFL-CIO


The AFL-CIO Housing Investment Trust (HIT) is helping to finance the $159.3 million° new construction of The Couture, a high-rise apartment building in downtown Milwaukee. Part of the Lakefront Gateway Project, this skyscraper has been designed to serve as a key thoroughfare connecting Milwaukee’s lakefront and cultural amenities with downtown. The development will feature 322 units and include public plazas and parks, pedestrian bridges, and a new stop for The Hop, Milwaukee’s streetcar system.


After seven years in the making, the HIT committed $104.5 million in construction and permanent financing to the project through the purchase of Ginnie Mae securities. The Couture is the HIT’s largest Federal Housing Agency investment in its history. It is HUD’s fourth largest new construction project using the 221(d)(4) or 220 guaranty
program and its largest ever in Wisconsin.


In addition to generating the union jobs and other economic impacts shown below, The Couture is a transit-oriented development that will transform an underutilized property into a catalytic transit, retail and residential development. In addition to the Hop streetcar, The Couture’s multimodal transit hub will include a concourse for the Milwaukee County Bus Rapid Transit line, linking downtown to the Milwaukee Regional Medical Center in neighboring Wauwatosa. The project is designed to qualify for the National Green Building Standard Bronze designation.

° Total development costs include those costs related to the FHA insured component of the overall development.

*Job and economic impact figures are estimates calculated using IMPLAN, an input-output model, based on HIT and HIT subsidiary Building America CDE, Inc. project data. The data is current as of April 15, 2021. Economic impact data is in 2020 dollars and all other figures are nominal.

This page provides information about a project or projects financed by the HIT which may or may not be reflective of other financed projects or refer to an asset currently held in the HIT’s portfolio. Investors should consider the HIT’s investment objectives, risks and expenses carefully before investing. Investors may view the HIT’s current prospectus, which contains more complete information, on its website at and may obtain a copy from the HIT by calling the Marketing and Investor Relations Department collect at 202-331-8055. Investors should read the current prospectus carefully before investing.